Banned Books Essay Example for Free

Banned Books Essay Throughout history, books have been the target of censorship. At times, these books are even banned from schools and public libraries because the content in them is thought to be too offensive. For this assignment, you will be reading one of these banned books. Which book you read is your decision, however you should keep in mind the appropriateness of your choice- make sure it is a book that your parents would not find objectionable. After you have read the book, you will be writing a persuasive essay defending whether or not the book should or should not be banned from a middle school library. Your essay should include a paragraph that summarizes the book as well as three logical, defendable reasons why the book should or should not be banned from a middle school library. While you may look up the reasons why the book has been challenged in the past, the thoughts expressed in the paper must be your own. You are expected to use the information about persuasive essays learned in class to format this paper. A rubric outlining the expectations will be posted on my Teacher Page. Your essay must be typed and follow the standard requirements for an essay: double-spaced, Times New Roman, one-inch margins. Any secondary sources or research that you use must be documented with in-text citations and included on a Works Cited page. If, at any time, you have questions regarding the book you are reading or the essay you are writing, please ask me.

Independent Electoral Commission in South Africa

Independent Electoral Commission in South Africa Introduction The Independent Electoral Commission is a permanent body established by the country’s constitution to promote and organize a well democracy election in a Country. This particular essay will be based on South Africa Independent Electoral Commission and how the management of the organization will perform, Will focus on the challenges that the management of Independent Electoral commission might come across to manage during this forthcoming election. The Independent Electoral Commission was temporary established in 1993 and has five administrators appointed by the president. The president is brief to deliver a free and fair election at all the spheres of government both provincial and local. In 17 of October 1996 the permanent Electoral Commission was established with objectives to maintain and compile the voters’ roll. The Independent Electoral Commission is responsible for counting the vote, verifying, and declaring the results of an election. Functions of the Independent Electoral Commission: Maintaining and compiling a register of parties Promote conditions for free and fair elections. undertaking and promoting research into electoral matters The Independent Electoral Commission ensure that elections run smoothly To manage elections at all spheres of government The Independent Electoral Commission ensure elections are free and fair To promote voter education To maintain quality database of the electorate To be a reputable effective organization Now let take a look at some values that Independent Electoral Commission has. Some VALUES that the IEC possess: Accountability: The Independent Electoral Commission is responsible for the efficient use of resources, production of true election related documents like voter’s rolls and reports. Publish accurate election results. Now in terms of productivity, The Independent Electoral Commission must all provide quality services Productivity: Timeously Satisfactorily Cost effectively Independence: The Independent Electoral Commission takes decisions without fear and liking of a particular party. Impartiality: The Independent Electoral Commission must always be neutral when serving the country during election. Professionalism: The Independent Electoral Commission organizes its business within the confines of the legal. Commitment: The Independent Electoral Commission is committed to fulfill the needs of the election to the best of its abilities. Transparency: The Independent Electoral Commission believes that the must be a free and fair competition between political parties and transparent electoral processes. The Independent Electoral Commission only gets active after every 5 years of the election cycle whereby the have to start organizing and prepare for another election year. The forthcoming election will be held in 7 of May 2014 and the question to ask will be if the Independent Electoral Commission management is ready to run the election smoothly and ready to face all the challenges that come along. All organizations need time to plan and manage the event and the election is one of the biggest events and it draws the attention of many. Management will face many challenges that the organization will come across, therefore the Independent Electoral Commission must be ready beforehand. The following are some of the management sectors of the Independent Electoral Commission and some challenges this sectors might come across to during election period. The financial function The Human Resource function The Information Technology function Financial Function The Independent Electoral Commission receives financial support from parliamentary appropriations according to the Electoral Act 51. The Independent Electoral Commission Chief is the accounting officer and is responsible for keeping all the accounting and financial record. The Independent Electoral Commission Chief makes sure that both accounting and financial records are audited by the Auditor General. The Independent Electoral Commission finance department is one of the biggest, but one of most challenging departments to manage during this period and with the country being financially challenged this makes it even more daunting task. With Independent Electoral Commission only getting active during election time, that might affect the finance department not being more prepared due to lack of well preparation time, not everything will run smoothly financially but with good planning the Independent Electoral Commission can face these issues. Let have look on some financial points: Financial Planning The Independent Electoral Commission management needs to ensure that enough funding is available at the right time to meet the entire requirement needed during the election time. The funding may be needed to invest in equipment that will be needed during election, pay employees, but with the Independent Electoral Commission being significantly active only during the election time this will lead to some issues on how to plan financially without considering how much will be needed to spend on all the assets. On the financial planning side the Independent Electoral Commission will face some issues like on registration of new voters which cannot be planned by focusing on the previous election. New voters have to get registered so that the Independent Electoral Commission can financially plan well in advance about the number of voting stations and where they should be situated. Financial Control The Financial Control for the Independent Electoral Commission as an organization is very important to help the organization to ensure that the Election preparation meet its objectives. Financial Decision-making The Independent Electoral Commission can plan to a certain extent on how much funds the organization would need for the forthcoming election, the amount of fund needed cannot be well decided as there are always financing alternatives that can be consider as we approach the election day. Human Resource functions The Human resource management in the Independent Electoral Commission organization is primarily concerned with the way people are managed within the organization policies system. The Human resources are responsible for some activities in the organization, activities such as recruitment, training and development etc†¦ The functions that Independent Electoral Commission human resources carries: Manpower Planning This particular point include the future planning and finding out the numbers of employees will be needed during the Election Day and what types of skills should the employee have. The Independent Electoral Commission Human resources management having to start getting active only during the election period this will have some challenges by recruiting the correct staff prior to the Election Day. Recruitment The Independent Electoral Commission Human resources must make sure to recruit the best people for the organization during the election. This will be of great significance as the success of the organization will be based on the quality of employees recruited. The Independent Electoral Commission human resources still busy recruiting employee two weeks before the Election Day. This will prove how the recruitment and selection in this department, they will definitely face some few challenges to manage the employees and to do a well prepared selection of candidates needed to assist the voters on the election day. Training The Independent Electoral Commission Human resource department must provide the required training to the employees of the organization, in order to improve on the materials being used during the election days and to be well prepared to assist voters regards to any queries that comes along on the day. The Independent Electoral Commission Human resource has less time to recruit the well skilled employees. This will have influences on the Election Day when it comes to assisting the voters with any queries. Employees that are being placed two days or a week before the election without being well trained, this can cause some problems on that day of the election. Implementing policies in The Organization The Independent Electoral Commission Human resource department must make sure that the organization policies are being implemented in a good manner. The Independent Electoral Commission having to recruit some of the employees at the latest stage of the Election period, and these employees will have some difficulties on how to implement the organizations policies and some of the rules that’s needed during the election. The Information Technology function The IEC Information technology department has the responsibility of dealing with all the issues regarding the technological side during the election. The objective of Information Technology department in the Independent Electoral Commission is to provide all the technical support to the whole organization. The department is responsible for all the materials running on the election that includes the setting up of voting stations in all the areas needed, installing telecommunication facilities and setting up all the hardware needed to link each and every voting station. The Independent Electoral Commission however will face some issues during the Election Day due to lack of preparation on the Information Technology department, having to install and do all the setup needed on that day. Some function of the Independent Electoral Commission Information Technology management during the election and some issue that the organization might face due to lack of time. Helpdesk The helpdesk side of the organization will be responsible to respond to request for technical assistance in person, and via the phone or remotely. Employees have to be computer literate with the devices they are going to use, but with the recruitment still in progress few days before election, employees might struggle with some programs that Independent Electoral Commission uses because of lack of well training time on the materials. Desktop and LAN To perform analysis, diagnosis, and resolution of desktop and LAN problems for end users. The Independent Electoral Commission Information Technology management will collaborate with network and systems administrator to ensure efficient operation of desktop computing environment during the election. The Independent Electoral Commission only getting active during the election, the organization will face some issues on how the department will install, configure, test, maintain, and monitor workstations, LAN assets, related hardware and software in order to deliver required services on the Election Day. Information Technology Site Management The Independent Electoral Commission Information Technology management is responsible for providing support to ensure that voters are all satisfy on the Election Day. The department is also responsible for all desktop support and maintenance related to local area hardware and LAN software. Within fewer weeks to go to the Election Day, the Independent Electoral Commission Information Technology management will have to work under pressure to make sure that all the materials run and work smoothly. The Independent Electoral Commission Information Technology management will face some challenges on how to handle more than 100 voting station plus the employee that will need some training on the materials being used so that everything can run smoothly regards to the Technical materials, hardware and software side that’s needed before the election day. Systems Security Administration The Independent Electoral Commission Information Technology management are responsible for the processes during election by providing appropriate access to and ensuring the availability, confidentiality and integrity of the organization. The Information Technology management is responsible for managing and supervising the execution and use of security measures to protect the Information Technology resources and data during the Election Day. The Independent Electoral Commission recruitment for employees still on the process within few weeks to go to the Election Day and this can have some issues on the security side of the organization. Employing staff two days or week before the Election Day without being well trained on how to respect the integrity of the organization as well as the election itself. Conclusion Over the past 20 years the Independent Electoral Commission has had various challenges to deal with from taking South Africa into a democracy and now in to its bright future. In the past the Independent Electoral Commission dealt with many violent incidences during election times, now we are moving towards out 5th Election and judging from the past it seems like South African citizen’s or voters are not fighting but rather working at making South Africa a better place. Many people are becoming more and more proactive at their in respective political parties. The Independent Electoral Commission can be thanked for this, as it is today there are so many political parties running in the election. This is very interesting to see how the country develops and how the Independent Electoral Commission deals with a new kind of challenge by dealing with all the new parties and the more people interested in voting. In conclusion, to produce a successful Election it demand more preparation based on the various department in the Independent Electoral Commission organization. The Independent Electoral Commission in order to produce a well organize Election, they will need to be more prepare in all departments in advanced, so that they can face less issues as we closer to the Election Day, on the Election Day and during the counting of the votes.

Global Forces And Trends The Nestle Company Marketing Essay

Global Forces And Trends The Nestle Company Marketing Essay After we skimmed through the Fortune 500 list of the companies, there were a lot of choices of well known companies, however, we picked up Nestlà © Corporation. Since we grow up with Nestlà ©s products which are nutritional and healthy products, and at the same time very tasty, it seemed interesting for us to do the project about this well known Corporation. According to the official website of the Company, Nestlà © was formed by Henry Nestlà © in 1867. He was a pharmacist. In the beginning he started to produce milk food for newborn babies, which was the first milk cereal for children. The company was located in Switzerland, where the actual largest headquarter is located even today. Then, in short period the company started to grow and expand, and also offering a large variety of products. Nowadays, the company is a corporation which has multiple stockholders. Throughout its existence, Nestlà © has merged with some international companies. For example, in 1905 merged with a Anglo-Swiss milk company. (MARKETING PROCESS OF NESTLE CORPORATION) In 1998 Nestlà © purchased the UK largest chocolate factory, then it made some other agreements with some other companies. In 2002, Nestlà © made a partnership with Coca-Cola, then with General Mills, LOreal. These mergers helped Nestlà © expand their market shares on the global international market. (Nestlà ©.) The brand name of Nestlà © comes from Henries surname. It is a short name which can be easily remembered. It is a well known and everyone can identify its logo. The quality of Nestlà ©s products made the brand easily identified, including the slogan of the brand, Good Food, Good Life. Since Nestlà © is a company which operates in the global market, it means that its products are spread worldwide and they are available whenever consumers need them. Nestlà © over the time has developed and continues to maintain a strong reputation on the Food Industry. We consider that Nestlà © is on the stage of brand insistency. This means that costumers insist on getting Nestlà ©s products, and this is considered to be a big advantage for the company. (Nestlà ©) The legal status of Nestlà © is a corporation, which is a business that includes stockholders. The main headquarter of Nestlà © is in Switzerland; Peter Brabeck-Letmathe is the CEO. According to the Global 500, the stockholders equity is 46,006.2 million dollars. (Global 500) The board of directors represents the stockholder on managing the corporation. Nestlà © deals with manufacturing of products, thus, its type of business is manufacturing. Nestlà © produces a fairly similar group of individual products. Its products are produced on similar ways, they have fairly similar prices, which make up a great product line. They produce milk and chocolate products, water, baby food, coffee, and so on. Since Nestlà © is a huge corporate, they produce on large amounts. We know that when a product is being produced in large amount, its production costs are lower, comparing to products produced on small amounts, thus these lower production costs leads Nestlà © to bring its products on the market with reasonable prices, from which the consumers benefit directly. Furthermore, they use a production program which includes green technology (environmental friendly technology) that saves electricity, does not pollute the air which leads to consumers benefits. They sell different types of chocolates, ice creams, coffees, natural water, baby food, flavored milks, etc. Some of the products offered from Nestlà © are NESCAFÉ, NESQUIK, Hot Chocolate, Cocoa, Chocolates, AERO BAR ONE Chocolate Assortments CHOCOLATE LOG CLASSIC Slabs CRISP CRUNCH Baking Chocolate KIT KAT TEX MILKY BAR MILO Nestlà © GOLD ROLO SMARTIES SUCROSE FREE Powdered Milk, Nutren Shakes Convalescing Malnourishment Diabetes Supplements Critical Care Nestlà © Baby Foods, CERELAC Gold CERELAC NESTUM Infant Formula Nestlà © Waters, Still Sparkling Flavoured Water Dispensers Imports Ice Cream, Impulse Take Home Out of Home Nestlà © Cereals, and so on. Consumers may benefit in different ways from buying Nestlà ©s products. From the consumers point of view, when we decide to buy something to eat or drink, we want to get the most satisfaction from it. Thus, we look at its price first, then its ingredients, if it is nutritious, if it is tasty, and healthy. Since Nestlà ©s company objective is to produce healthy, tasty, nutritious food, and they offer them at reasonable prices, we conclude that consumers benefit by buying Nestlà © products. Nestlà ©s products are considered as high quality products. Furthermore the raw material for example for chocolate, milk is purchased only from the milk producers who grow and give food to their cows in natural ways. All Nestlà © products are demanded, because Nestlà © first makes research and market analysis then starts to produce its products. But still chocolate products are the most demanded products from Nestlà ©. In order for Nestlà © to grow and expand its market share is to follow up and to adapt to the current trends that are affecting the food industry. For example, the trend of customers demanding low and no fat products is increasing, and if Nestlà © develops a strategy to adapt and expand production of low and no fat products, this would be a growth opportunity. Franchising is perceived as a way for companies to expand on other markets. In our case, this also would be a growth opportunity, however, they should supervise and control and see if the franchisee is maintaining the quality standards that the Nestlà © Company sets to them. Also Nestlà © officials should make sure that the franchisees are maintaining the prestige and the reputation of the brand. The corporate goals and objectives are to maximize their profits. They tend to achieve this by meeting consumers demand, by offering nutritional products which taste good, coping up with trends. There are many resources for producing products related to food industry. Nestlà ©s success is reliant on fresh milk, cocoa, sugar, water, power supply, materials related packaging, technology, transportation modes. Suppliers define success when there is a huge demand for their products, while the stakeholders define success if they achieve to increase the market shares, having enough resources to meet the demand, and maximizing profits by increasing sales. Market Analysis Nestlà ©s primary target is considered to be people of all ages. In this range there are included infants, children, teenagers, adults, and elderly people. If we take age into consideration, we conclude that it is a factor that distinguishes the consumers, since Nestlà ©s has products made especially for infants, while on the other hand we have other products which are targeted to athletes, or to adults, such as coffee. Despite of the age, gender, income, and education level are not factors to be included in targeting Nestlà © consumers. There is not a special product of Nestlà © which is dedicated to males or females, or to people with different levels of education, while when it comes to income, since our products are not expensive, we dont consider income a factor to target Nestlà ©s products. From the consumers point of view, we define Nestlà © as a successful company if they meet our demands, they always supply us with new products, we find Nestlà ©s products easily and with a fair price. Also, a factor of Nestlà ©s success would be seen if they are aware of social responsibility meaning that they should care more for the benefits of the society as a whole and not only for companies profits. In general, the food industry is in the level of steady market that does not necessarily grow since people always use food products because they are necessity goods which no one can substitute them with something else. Furthermore, even if Nestlà © is always bringing new products on the market, since the population is still growing, we cannot say that it is being placed on the growing level. SWOT analysis Strengths Nestlà © has a very organized structure, it manages to lead in an effective way more than 276 000 employees and that requires great organizational skills. Thus, one of the strengths of the company is considered to be the organizational structure, Nestlà © is divided in sectors and each sector has their CEOs, then it has the executive board and in the top is the CEO. The hierarchy on Nestlà © works perfectly. Efficient chain of supply, it delivers its products in a good condition in a fast way. Furthermore, it is a Socially Responsibility and innovative company. It has skilled and educated employees. Weaknesses Since Nestlà © develops many products, it is impossible to promote each of them. Another weakness is that Nestlà ©s products are dependable on milk, any global disease on cows may impact directly on Nestlà ©s production. Opportunities Nestlà © has many growth opportunities which are considered to be current trends that allow the company to extend its market. If Nestlà © catches up with some of the trends that are affecting food industry then it may be an opportunity to increase their profits. Threats As a threat that intimidates the company may be the current global economic crises. Nestlà © has to react fast with a strategy in order to pass the world recession without many losses. It may overturn into a disaster for the company if they ignore what is happening in the global economy. Another threat is competitions operations. PEST analysis Political The government plays a role on Nestle in terms of the rules that the government makes related to the food industry in general. For example failing to meet any standard of quality, hygiene or other set by the government may result in some sanction or fee for the company. Economic When it is about economics, companies always fear any recession that may occur. So if any recession occurs Nestle will be affected, and result in possible losses. Another way of economic involvement is the tax rises which also interrelated to the Political (government regulations). However if the economy is doing well it means that also Nestle expectations are to do well on the market too, because it has the necessary conditions. Social Change of life styles, income level, place of residence, education level are some social factors, which might have an influence in a company. But when it comes to food industry they doesnt make a huge difference, because food is a necessity and whether you live in urban or rural areas, or whether you are educated or not, you need to eat unless it is a luxury, and most of the Nestle products are for everyday use or necessity. Technological Technological advancements always shape the industries; change the way they are produced, and makes industries much more productive, but also the need for employees is lower. With the new technologies productivity has increased, the delivery of products is easier; products are being safer with the new packaging. Another segment related to technology is that the advertisement of Nestle products is much easier with internet, other media channels. Nestlà © uses market segmentation in order to develop a suitable market mixes for different consumers. For example, they segment market for only water consumers or products which are dedicated only for athletes. First step of market segmentation is to name broad product markets, for example, in the case of Nestlà © would be beverage and then as stated earlier segment this market on only a relatively homogeneous group of consumers, such as athletes. According to Fortune 500 the five most influential competitors of Nestlà © are considered to be Unilever, PepsiCo, Sara Lee, Groupe Danone, ConAgra Foods. However, Nestlà © has advantages over these particular competitors since it is a larger company and can produce with lower cost, thus the products can be offered with lower price, this can be seen as a weakness of these companies over Nestlà ©. They, offer fairly similar products as Nestlà © does. They also use many advertisement tools such as, TV, radio, news paper and so forth, some of them also use direct advertisement against Nestlà ©, for example PepsiCo. According to the research that we have done Nestlà © maintains to be ahead of these companies, so they are not taking market shares from Nestlà ©. In order to increase its market shares, Nestlà © Corporation must continue to develop new products, to spread even more on the countries that do not have factories. It must cope up with trends and forces that are affecting food industry today. The promotional budget of Nestlà © is set every year. Nestlà © for its products uses all known promotional tools. Nestlà ©s logo placed in a product makes Nestlà © responsible for the quality of the product. Advertising plan has an important role on promoting Nestlà ©s products therefore, advertising a product in an effective way increases chances for that product to be successful. They use many advertisement techniques to promote their products such as TV, Radio, Internet, Newspapers, and Magazines. (MARKETING PROCESS OF NESTLE CORPORATION) Beside advertisement, Nestlà © pays a lot of attention on the Public Relations field. They have a 24 hours media helpline so that journalists can contact them and inquire information whenever they want. Also, Nestlà © has developed a reputation and maintains that reputation through a variety of public relations strategy. The department of PR in Nestlà © tends to maintain a good relationship among employees and develop goodwill. They have developed or branded their CEO in a very professional matter and made him well known also developed its reputation worldwide. Because of their reputation when they can easily contact media to make announcements or Press Releases. According to Nestlà © pricing strategy, Nestlà © has its own set of techniques for setting the prices of the product. It does not primarily focus on the competitors pricing strategies. It emphasizes on the market demand of the product. Nowadays market is going through tough recession, so they set their prices keeping in view the purchasing power of the customers. Moreover the prices of the products are also subjected to the type of consumer product. If the product is a daily use then it can have a minimum price to attract the customer towards your product. Thus the company cannot influence much on the prices. (MARKETING PROCESS OF NESTLE CORPORATION) Trend 1: Step 1: State the focal issue or decision facing the enterprise. When a customer want to buy a product he goes through a decision process in order to choose between so many offers from different producers for the same product. Now when it comes to the food industry products, there are so many indicators that affect a persons decision. If it is farm friendly than it is an important factor that affects the decision of the buyers. Buyers will always choose the products that are consistent of organic and natural ingredients. In our case Nestlà ©s most important materials that purchases are milk and cocoa. And it is very important that Nestlà © purchases organic and natural milk and cocoa for the production of its products. Step 2: List the key factors that influence this decision. Certainly success will be considered that all of our raw materials (milk and cocoa) to be purchased from the farm-friendly sources. When we sell our products we also put the farm-friendly sign on it than customers will differentiate our products not only with our brand name, Nestlà ©, but also with its farm-friendly sign. Whereas failure would be considered if we fail to purchase organic and natural milk and cocoa. Whether it is because we cannot afford to buy them or nobody produces organic and natural milk, it still would be considered failure to us. In order to purchase the organic and natural sources, we need to know our suppliers. Where are their farms located, are there sufficient hygiene sources, check for possible diseases that cows may have and also some other issues that would affect the milk quality. Step 3: List the driving forces that influence these key factors Predictable: People will shift to the products that are farm-friendly (natural organic). Nestlà © will increase the profit. Nestlà ©s brand name will become stronger. Increase in the number of farmers who offer farm-friendly products Less predictable: Other food industries will use the same strategy. Higher competition. Highly uncertain: Customers will reject the farm-friendly products. The number of farm-friendly farmers will decrease. Step 4: Rank the key factors and driving forces by importance and by uncertainty. Step 5: Compose plots for alternate futures that could impact the decision. Best Case Scenario: The best case scenario would be if our customers like the products that produce by the organic and natural ingredients. And if this happens, customers shift their demand to these kinds of products, and certainly we will have to shift all of our sources in the production of these products. Furthermore we will grow our market because our brand name will be stronger and we expect a market growth for Nestlà ©. Worst Case Scenario: The worst case scenario would be if customers reject the farm-friendly products. And all of our production will be a loss for our company. Therefore we will lose our market shares not only for these kinds of products but also for other products produced by Nestlà ©. And this will lead to the weakening of our brand name. In-between case Scenario: The in-between case scenario would be if people will buy the organic and natural products but there wouldnt be any raise in the market shares or any change in the demand for Nestlà © products. Step 6: Evaluate the decision in each of the postulated scenarios. Best Case Scenario: We have to make the decision of producing our products with organic and natural ingredients because customers always tend to buy products that are natural and organic. And also products with natural and organic ingredients are much healthier and tastier too, so we will provide healthier and tastier products. By using this farm-friendly strategy of production we will affect also in the raise of the number of farmers in the rural areas. Worst Case Scenario: If the worst case scenario occurs than Nestlà © will for sure face losses in the market shares and in other sectors of the company too. In-between case Scenario: With the in-between case scenario occurrence Nestlà © will probably face some losses in some of its sectors, but it will be easier to rehab in a near future. Step 7: Select indicators and signposts for each scenario. Best Case Scenario: There will a huge demand for the products with organic and natural ingredients. Increase the market shares. Increase in profit. Worst Case Scenario: Rejection of farm-friendly products by customers. High production costs. Loose the market shares. In-between case Scenario: Competition. The market shares status: steady. Trend 2: Recently Nestlà © has merged with the Krafts Food Company so they will start to offer frozen pizzas. Since it is easy for people to prepare frozen products, it is considered that this trend will have positive effects on Nestlà ©s profits. Step 1.   State the focal issue or decision facing the enterprise. A lot of consumers are interested on frozen products because it is easy to prepare them. If a person can prepare a Pizza for 5 minutes by putting it on Microwave, then they will buy it. The focused target for this products will be people who work and do not have enough time for preparing food. Also, the fact that Nestlà ©s slogan is Good Food, Good Health, it is obvious that the frozen pizzas will be healthy, nutritious and they tasty, therefore, there will be a demand for them. Step 2.   List the key factors that influence this decision. In order to achieve this goal, which is to be successful in frozen food industry, we must get information from other food industries which deal with frozen products. We will obtain information which we will analyze, and according to them we will come up with our products. An important factor that influences us to this decision is the name of our company (Nestlà ©), which is a powerful name on the food and beverage industry. People will buy our products more when they realize that Nestlà © is the producer, thus they will increase the demand for the frozen pizzas There will be a success if with this trend we increase the production and the profit to Nestlà ©. There will be a failure if the target market will not accept our new products. If they do so, we have to start developing a new trend. Conditions/Events determining the success/failure: Success If the trend increases the profit and bring success of Nestlà © If consumers accept our products and get satisfaction from it If the demand of our frozen products will be higher than the demand for our competitors products. Failure If this trend will bring losses to our company If frozen products will not be demanded by our target market Critical assumptions defining the logic of these responses The competition on the food and drink industries nowadays is very large. In order to keep our clients and gain new ones, we must develop the frozen products on the market. Therefore, Nestlà © will be differentiated from other companies and will gain success by this trend. Step 3.   List the driving forces that influence these key factors. Highly Predetermined/Predictable An increase of people who consume frozen products Increase companies profit New production technology Less Predictable A decrease of unemployment rate on rural areas Market Size Increase of employees income Competitive advantage of Nestlà © Higher production costs Step 4.   Rank the key factors and driving forces by importance and by uncertainty.  Ã‚   Step 5.   Compose plots for alternate futures that could impact the decision. Best Case Scenario If we will be concentrated on frozen products, the demand for our frozen products and the profit of Nestlà © will be higher. In-Between Outcomes The trend of frozen products will keep things going almost on the same direction, but with a lower profit and production. Worst Case Scenario If we will not go through the strategy of our trend, our market size would be decreased and we will no more have competitive advantage. No one would buy frozen products with a high price if they find almost the same product with a lower price. Step 6.   Evaluate the decision in each of the postulated scenarios. Best Case Scenario We should make this decision because it is a reasonable decision. First of all, the demand for frozen products is higher. Nowadays, most of the people are working and they need products which they can prepare quickly. By informing people about our trend which is Nestlà ©s Frozen Products, we will change the peoples behavior so the demand for our frozen products will increase even more. In Between On this case, the things will diverge a little from the best case, but we are sure that they will not get very bad. This is not a decision which brings us high profits, but it will help us to avoid failure. Worst Case Scenario If we take this scenario, we will face loses for sure. This is obvious that by having a high production cost, the price will increase, which would keep us away from clients. Step 7.   Select indicators and signposts for each scenario. Best Case Scenario Demand for our products Number of clients is high Profit is high In Between The demand for frozen pizzas only (not necessarily other frozen products) Worst Case Scenario High production costs Small number of clients Many competitors Summary During the completion of the project we have done a lot of research to find proper information for each sector of the project assigned to us. We tried to work together on each sector in order to make the project more cohesive. We found very interesting information about Nestlà © and how a big company should operate. We used the terminology and concepts learned through the quarter in the Global Forces and Trends course. During the completion of the project we found out that Nestlà © is a very serious company, each department of Nestlà © has its own responsibilities and it is very well organized. It is important for Nestlà © to observe forces and trends that are affecting the food industry nowadays. It is essential for the company to maintain its market shares and its position in the global market through following the current trends such as: low and no fat products, use of green technology, farm friendly (use of organic and natural sources), healthy and tasty drinks, frozen produc ts and so on. We could expand our knowledge if continue to do more research and explore the company even in more details. Bibliography Global 500. CNN Money. CNN, 01 Jan. 2009. Web. 8 Feb. 2010. . MARKETING PROCESS OF NESTLE CORPORATION. Http://www.scribd.com. Nestle Corporation, 29 May 2009. Web. 8 Feb. 2010. . Nestlà ©. Nestlà © Corporation, n.d. Web. 8 Feb. 2010. . Nestlà © South Africa. Nestlà © Corporation, n.d. Web. 8 Feb. 2010. . Appendix Arianit Bllaca Kosova, Gjilan 044 399 364 [emailprotected] Education Cadet of Kosova Security Force, expected graduation 2011. Expected to graduate with the rank of Lieutenant Student in American University in Kosova, expected graduation 2011. Bachelor of Science in Applied Arts and Science Major Management Media and Graphic Communication Minor Public Policy Gymnasium Zenel Hajdini Gjilan, Kosova 2004-2007 Related Coursework Management College Math for Business II Writing Seminar Microeconomics Statistics I Creative and Critical Thinking Macroeconomics Comparative Politics Ind. and Org. Psychology Small Business Manag. Advertising Principles Global Literature Marketing Written argument Managing Media Presentation General Skills Computer skills Operating Systems: Windows XP, Windows Vista. Software applications: Adobe Premiere Pro, Microsoft Office Packet, Photoshop CS4. Languages Albanian native English fluent Hobby: Photography, Basketball, Music. Work Experience Private in maintaining administration of the cadet corps. Years 2008- 2009 Shop assistant in a supermarket. Year 2008 References Available upon request. Gà «zim Osmani Gjilan 60000, Kosova [emailprotected] +377 (0)44 761 573 (Mobile) Objective An internship position with a consulting company. Education American University in Kosovo, AAS graduate 2009 Present-American University in Kosovo, expected graduation 2011 Bachelor of Science in Applied Arts and Science 1st Major: Management 2nd Major: Media Graphic Communications Minor: Public Policy Present-Cadet of Kosova Security Force, expected graduation 2011 Expected to graduate with the rank of Lieutenant 2004-2007 Gymnasium Zenel Hajdini Gjilan, Kosova Mathematics IT Related Coursework à ¢Ã¢â€š ¬Ã‚ ¢ Photo Imaging with Computers à ¢Ã¢â€š ¬Ã‚ ¢ Design for Print and Web à ¢Ã¢â€š ¬Ã‚ ¢ Managing Media Presentations à ¢Ã¢â€š ¬Ã‚ ¢ Fine Arts: Visual Arts à ¢Ã¢â€š ¬Ã‚ ¢ Advertising Principles à ¢Ã¢â€š ¬Ã‚ ¢ Marketing à ¢Ã¢â€š ¬Ã‚ ¢ Communicating in Business à ¢Ã¢â€š ¬Ã‚ ¢ On Camera, On Mike à ¢Ã¢â€š ¬Ã‚ ¢ College Math for Business I II à ¢Ã¢â€š ¬Ã‚ ¢ Microeconomics à ¢Ã¢â€š ¬Ã‚ ¢ Industrial Organizational Psychology à ¢Ã¢â€š ¬Ã‚ ¢ Macroeconomics à ¢Ã¢â€š ¬Ã‚ ¢ Statistics I à ¢Ã¢â€š ¬Ã‚ ¢ Research Techniques à ¢Ã¢â€š ¬Ã‚ ¢ Small Business Management à ¢Ã¢â€š ¬Ã‚ ¢ Stress Management Work Experiences 2002-2005 Grocery store, Cernicà «, Gjilan Responsible for keeping accounts cashier. 2006 (July December) Vision Computers, Gjilan Install the PC hardware and software, adjust hardware software problems. 2009 (January August) Non-Commissioned Officer for administrative issues in the Center for Universitary Studies, Kosova Security Force. (Cadet Corporal for administrative issues CUS, KSF) 2009 (August December) Drill Sergeant Squad Leader (Cadet. Sgt. Squad leader, CUS, KSF) 2009 Present Staff Sergeant (Cadet Staff Sgt. Platoon leader, CUS, KSF) General Skills Computer Operating Systems: Windows 98/2000/XP/Vista Software Applications: Adobe Photoshop CS3, Adobe Illustrator CS3, Microsoft Office Package (Word, Excel, PowerPoint, Visio Drawing, Publisher, Access), Windows Movie Maker. Languages Albanian native English fluent German elementary Driving license B category (2007) Other Activities 2004-2007 Member of NGO Global Motion Social Theatre, Gjilan 2002-2006 Member of Scouts de France Gjilan Cernicà «

Is LEED a Worthwhile Investment for Today’s Environmentally Savvy Devel

Is LEED a Worthwhile Investment for Today’s Environmentally Savvy Developer? What is Wrong with the Environment It should not be a surprise to anyone that landfills around the world are filling up. The North American lifestyle is one to which the majority of the undeveloped world aspires. Such a lifestyle is, however, completely unsustainable, today, in terms of greenhouse gas emissions, non-renewable resource consumption, and non-biodegradable waste production, let alone in the future as other countries become developed. As some of the second and third world nations such as China and India quickly jump toward production levels that match those of the developed world this epidemic is destined to worsen. Thus, many different groups have stepped in to develop plans and programs to curb the destruction of our wonderful planet. One of these programs that focus specifically on the construction industry is the Leadership in Energy and Environmental Design Green Building Rating System (LEED). This program is designed to create awareness and try to decrease the environmental degradation created from c onstruction and demolition. When and How Did LEED begin? This program was designed in 1998 by a government funded organization called the United States Green Building Council. This program was created to generate incentive for environmentally friendly contractors and architects to continue pursuing the implementation of environmentally friendly building practices. Soon, that guide became the leading green construction guide in the United States. As commonly occurs when an idea gains acceptance in the American market, there soon became a demand for a Canadian version of that same guide. The American guide was adopted and aug... ...r Toxic Substances and Disease Registry, Benzene, found on April 12, 2007, http://www.atsdr.cdc.gov/mhmi/mmg3.html †¢ http://oce.ncran.gc.ca/newbuildings.cbip.cfm †¢ Canadian Green Building Council, LEED Certified Projects in Canada – Complete Listing, Retrieved April 7, 2007, http://www.cagbc.org/uploads/LEED_Certified_Projects_in_Canada_Updated_070226.p df †¢ Dauncey, Guy. LEEDing the Way; Alternatives Journal, Nov/Dec2004, Vol. 30 Issue 5 http://web.ebscohost.com.login.ezproxy.library.ualberta.ca/ehost/pdf?vid=5&hid=19&sid =323f957c-9796-40e2-a7cd-8a3a5bf34e6f%40sessionmgr2 †¢ Recycle Steel.com http://www.recycle-steel.org/PDFs/2005Graphs.pdf †¢ Terri Meyer Boake, Caroline Prochazka. LEED: A Primer, 2007 from Academic Search Premier †¢ Mark Gorgolewski. â€Å"The Implications of Reuse and Recycling for the Design of Steel Buildings† from Academic Search Premier

The Effectiveness of Selection Interviews Essay -- Business Interviews

The Effectiveness of Selection Interviews Evaluate the relative effectiveness of selection interviews as an indicator of likely candidate suitability in the case of a selected business, making recommendations for improvements in procedure. D1 The interview is the final stage of the Recruitment and Selection process. Candidates can be classified as the applicants for a vacancy that they have seen advertised. The chosen business for this question is M&S. It is here at this stage, the M&S employee (who is the candidate) and the employer are generally in the meeting situation. An interview is a form of test or assessment. However, it is also clarified as a formal discussion, especially one in which an employee assess, n applicant for a job. Interviews are always conducted and arranged for all sorts of other jobs, particularly retailing jobs such as M&S.At times the employer has the process of going through letters, CVs, application forms, and examination of references, which will mean that only a few number of applicants are more unlikely to be interviewed for the job. This is because interviews take up time of senior managers who have to carry them out, and this will be also costly for the business. Apart firm this, there are however good and bad statements to be made on selection interviews. Depending on the attitudes and relationships between the interviewee and the interviewer, there can be good and bad turnouts that could effect M&S. The process of selection interviewing Almost every employer includes a face-to-face interview as part of the selection process. The initial selection interview might be delegated to a recruitment agency or a local job center, but most employers would be more reluctant to take on new employees without having met them in person. The interview, however, continues to be the most popular and frequently used method of selection, even though it is thought that research studies have found interviews to be poor predictors of future performance in a job. This is referred to as low validity. The poor validity of interviews means that they don not test what they intend to test. For example inside at M&S, it would mean the ability to do well. The reasons for this mainly lie with interviewer concerns number of interviewer errors contribute to the low validity of interviews, and awareness of th... ...le when assessing intelligence, interest in the job applied for, motivation and personality. The producers of such tests have stated that they are accurate and completely unbiased. They are supposed to be particularly good at assessment of personality. For example, they can show if a candidate would work well in a team or would be more effective working alone. The following of theses tests are of the following:  · performance tests  · knowledge tests  · aptitude tests  · intelligence tests  · personality tests Assessment centers tests Job applications are subjected to a wide range of assessments over a whole day or two. They are required to participate in group exercises, psychometric tests, aptitude tests and traditional interviews. By using a mixture of assessment this process is claimed to produce more accurate result. the applicants are given longer to prove themselves and there fore become more relaxed and more nataul.however recent development now mean that these assessment centre exercises can be videoed and then sent to a team of independent experts to be properly analysed.this insures that the candidates have their performance assessed objectively.

Impact of internet social and political Essay

The internet is less than two decades old but its impact has been felt by almost everyone in the global village. It has not only revolutionized our personal interaction habits but has also impacted greatly on other spheres of our life, most notably the economy. In many societies, the digital technology has not only influenced the political communication but also the whole political systems. Shapiro (1999) suggests that the digital technology has captured the attention of everyone from the media, government and the general public. Although the invention of the internet has brought with it some negative aspects, the digital technology has been hailed as the man’s new road to the better world. This paper will try to discuss some of the aspects of the internet that have continuously impacted on our social and political behaviours as citizens. Computers and the internet have greatly facilitated and expanded the individuals’ capacities in every sector of the society. Gurstein (2000) contends that the new ICTs have impacted almost everyone from institutions to business to organizations to the political arena. The impact has been so great that every sector of our society feels obliged to embrace the information communication technology in order to either improve the running of the government, community networking or to improve the citizen participation in the new information society. Terms such as â€Å"citizen networks†, â€Å"digital cities† or â€Å"e-governments† have become common expressions these days. They simply imply the new ways of interactions that exist between the governed and the government and new ideas regarding the metropolitan policies, through the use of electronic media (Sclove, 1995). The urban settings, built landscape as well as the social setting in our society, has undergone tremendous transformation from the last decade into the new millennium. The citizens have also not been left behind in this era of transformation. What we consider space, time, and our perception of politics as well as what we consider public or private and local or global has greatly changed. The advancement in the information communication technology has largely contributed to the changes in our cities and contemporary societies (Tsagarousianou, Tambini, & Bryan, 1998). There is a new concept that has caught on with most people in our society concerning governance. The term â€Å"electronic democracy† though has been in use since 1960s when most activists introduced a number of communication medias like free radio stations, to make the governments more accountable and responsive to its citizens, has found its way back in the advent of the internet (Sclove, 1995). Internet is currently being used to marshal grassroots groups to support a certain cause by most civil activists. There is also a growing mass of citizen initiatives that help to shape public opinion and thus influencing policies both at the national and local level. The internet therefore has greatly challenged the hitherto monopolies of the most political classes through better communication networks that have empowered the citizens to create a form of democracy in the society (Schuler, 1998). Today, many cities around the globe have created home pages in the internet and forums for interaction with their city residents. Governments around the world both at the local and national level in developed and developing nations alike, have invested in e-government projects through networks that enable citizens access to government structures, engage in online transactions or to get information on government policies. Some of these networks and sites have enable citizens to participate in most decision making regarding the management of urban habitats (Underwood, 2002). The internet has great potential to amass groups of people persuasive to certain ideologies. Many organizations now have websites which they use not only to communicate with their members but to recruit more like-minded individuals into their groups. Indeed the internet has become one of the major tools for lobbying citizens to a particular cause. Such organizations as the Internet Society and Voters Frontier Foundation have been very active in recruiting and educating the public on political issues in America (Tsagarousianou, Tambini, & Bryan, 1998). These groups have greatly contributed to the policy making processes through intensive lobbying. The internet has therefore provided a better platform for the citizens to actively participate in the political arena. This development has actually dealt a big blow to the interest group politics that have gone on over the years (Davis, 1999). The internet has impacted greatly on how we interact these days. Due to its widespread and accessibility, the information communication technology has completely changed the forms of social engagements. Today, there are numerous social networking sites that have increased the speed at which we do interact and organize our social activities. The most notable ones are MySpace and Facebook, which have simply taken the social interactions to the next level. These sites not only make it easier to keep in touch with friends and family members but enable subscribers to find other friends online. The era of information communication has ushered in a new way of keeping contacts with others no matter the distance between us. In a nutshell, the internet has reduced the world to a global village where everyone can be reached simply by a few clicks of the mouse (Subrahmanyam & Greenfield, 2008). The social networking sites have also been very important in educating the public on social and political problems afflicting the society. There are groups of people who have formed social forums and recruited individuals with like-minded views on the social and political events in the country. Members would be easily reached through the internet and topics as well as current affairs discussed. These forums have been quite helpful in bringing change in the political and social arenas in our country. It is the emergence of the internet as a political tool that some countries like the Myanmar, Iran and China have censored its usage among their citizens. These countries have restricted contents of political and religious materials that are accessible to their citizens (Shapiro, 1999). Again, a new internet phenomenon has emerged reshaping the politics and political activities in many countries around the global. What has been referred to as the internet activism has caught on in many countries and political players and citizens alike have embraced internet to win masses into their camps and political groupings (Tolbert, & McNeal, 2003). The current United States president Barrack Obama owes much of his political success to the internet. He amassed overwhelming campaign funds that enabled him outmuscle his opponents in the 2008 elections simply by recruiting a greater mass of followers through the internet. The citizens who were eager for change contributed wholeheartedly to this cause through internet donation. What was most remarkable was the overwhelming following Obama was able to attract over a short period of time in politics. Those who contributed included even non-Americans, who found it easier because of the internet. The internet has also provided leisure activities to its users through social entertainment sites. Currently, there are a number of forums that provide games, videos, and cartoons to entertain internet users. The internet has also enabled easy access to news and information. People these days are able to watch and listen to news, book for vacations, get information on weather and many other things of their interest. There are also thousands of blog sites that have not only provided a platform of communication but have enabled most people to interact by sharing views on various happenings around them. The blog sites have also become political tools most citizens use to lobby people onto their way of thinking (Rodgers, 2003). During the early stages of its development, in the early 1990s, the digital technology led to what many considered internet-euphoria. Many optimists believe it was the new dawn to mankind’s participation in social, political as well as economic spheres in his society. These euphoric evaluation has somewhat changed over the years as more people are now becoming more aware of the dangers technological advancement may pose to the society (Engel, & Keller, 2000). There is the issue of lack of internet safety as the social networking sites have proved to be. The critics of internet claim that it may increase cyber thefts or deceits because one may be able to steal one’s identity especially from the social networking sites. The challenges posed by the internet to the political activities have been cited as some propaganda wars between nations which may spill over into real battles (Tolbert, & McNeal, 2003). Conclusion The internet has profound altered our societal operation both in political and social spheres. The citizens will continue to access vital information that would eventually empower them which in turn will reshape the politics and political class that have long governed with their interest-based policies. Again, the internet has proved to be a better social tool in our society because it has made interaction easier than before. However, there are a few challenges that must be overcome to make it safer for every user.

Influence of American Pop Culture and Media Essay

Pop finis and the media has firm imbedded itself into the mind-set of immediatelys nightclub passing in mint emulating and interpreting as hard point eery slightg that they squargon off and disclose through TV, magazines or communicate. This is referable to the fact that fashionable media has chokes a window into the appease of the manhood for closely mess be get under ones skin of its availability, entertain qualities and break through upularity with a majority of ones pears. This has caused a mindset to ramp up wherein exclusives believe that what they actualise in the media and what is cosmos espoused in hot finish is what they should be equal.As a contribute what has been created is a close of emulation wherein sodaulation dress like what they see on T. V. and in magazines, act the same elan as their idols, develop systems of beliefs found on what they perceive to be the norm and last go so far as to change their very bodies each(prenominal) in an effort to be t in ally what they perceive to be the substance they should be as order by pop culture and the media. The unseasoned Fahrenheit 451 by Ray Bradbury is a depiction of the end resoluteness of a cultural attitude of relying too some(prenominal) on general media as stock of learning in ones daily life.It portrays a dystopian society where books ar vicious and batch raise all their information from TV or the radio shows resulting in a society where no new vagarys atomic deed 18 created and suffers from a distinct need of existence able to learn from its mistakes or to think for itself. Comp atomic number 18d to todays media found society where throng support become increasingly reliant on habitual media in the form of TV and radio to nearly the verge of addiction the upcoming described by Bradbury doesnt wait far off.What this paper will try out to examine is the positive and negative personal effect of popular media on society and how it effe cts the behavior of society in oecu custodyic. verificatory effects of pop culture and the media pagan Understanding Popular culture and the media has inclined abstract to an as behaviorment of cultural attitudes espouse by several(predicate) cultures around which atomic number 18 distinctly the Statesn. As a result cultures and societies which normally wouldnt prevail anything to do with the U. S. all of sudden have pick out American customs as their birth imputable the influence of pop culture and the media.This has resulted in the pass around of the English language, the creations of a distinct appreciation of the American depiction industry as strong as a growing dependence on American programming as way to pass the time. Through mass media nation have been connected in a way that hasnt been present since the lift off of civilization. Movie stars have fans in the millions, on with various TV actors and music artists. It has come to a point wherein American pop culture has an almost religious followers in the form of the many fans who revere American stars (Hollander 2010).Growth of American personal line of credit Pop culture and mass media is an ever growing industry brining in hundreds of billions of dollars in annual earnings. In the form of advert deals, satellite TV fees, merchandising and new(prenominal) forms of money making schemes generated by the industry. As a result the pop culture of American is very helping to withstand the U. S. economy since non only ar in that respect quite a little automatic to spoil products that they see on TV or in magazines in the U. S. but there are foreign buyers as healthful who are further as baseball field in buying these products, if non more(prenominal) so (Hollander 2010) .Negative effects of Media humankind of a materialistic culture collectable to the fixation of the public over what they see in magazines and TV the result has been a culture that is obsessed over crac k name goods, unique gadgets or anything that their idols on TV are shown to be exploitation whether it be a brand of peeing or a type of earring the general public becomes so obsessed with trying to waitress like them that they spend thousands of dollars doing so. No where is this more obvious that with the brand of garment wear Nike.In order to get specific shoe models like the seam Jordans or other much(prenominal) stochastic variable associated with a re instantaneouslyned star a disperse of shoe aficionados are willing to pay hundreds or even thousands of dollars middling to collect items that for them are associated with a famous individual. This is due to the proliferation of commercials portraying their stars using these sort of products which results in people buying just for the sake of world more like their idols even if the product is grossly overpriced and overrated.not only that but people in the process of buying these products develop huge credit card de bt because of some other development of pop culture namely the use of the credit card wherein kinda of waiting and saving to obtain a certain product people shove their immediate desires by using a credit card with its buy now pay later attractiveness. Which unfortunately has resulted in a attitude of bad disbursement and debt as a result of the Americas credit card culture. creative activity of a TV centric culturePop culture and the media has created a culture literally obsessed with pictures. Individuals spend hours on end watching TV and not moving from a single spot. This is due to the fact that a lot of shows are so entertaining and geared toward retentivity an sense of hearing riveted in their seats that a couple of(prenominal) people have the inclination to do otherwise. It is due to this that most people pick out watching TV than reading books or even going out for rhythmical exercise resulting in a rise in the number of cases of people organism overweight or eve n existence obese due to lack of exercise.Not only that but a s oftened mental deterioration has occurred with a percent of the population since instead of books they elect the doojigger of tvs resulting in a population that is true(a)ly more insular and less prostrate to new estimates and creations as a result of this preference of TV over books. Effects on Society Development of Stereotypes Since popular forms of media such as TV, magazines and radio are thought of as windows to the world most individuals believe that the cultural connotations and the depiction of individual ethnicities in TV programs as well as their unique paintings are based on existence.The true statement is that most of what is organism portrayed is meant to entertain and amuse and audience and not be taken as hard fact. The end result is truth blended with fiction to such an conclusion that the distinction between the two is fogged and results in false impressions and perceptions. These impr essions can cause a negative impact on how a particular ethnic multitude is thought of in reality. In movies and television series different ethnic groups always seem to have a generic characterization of the way that their particular escape is suppose to act.This has resulted in a blank space wherein these ethnic groups are rarely seen as anything else even outside of realm of media and popular culture. An example of this sort of perception is the characterization of African Americans in movies and programs. They are shown as loving to wear expensive jewelry, big clothes, have gold plated teeth or that nearly all of them are link to gang affiliated violence, have tattoos conspicuously placed on enjoy clean-living shaved heads (Associated Content 2010).In reality this particular perception may not be true at all as evidenced by the latest U. S. President who is an African American and does not seem to conform to the construe portrayed by the media as what a lightlessness pe rson is like. Unfortunately due to their portrayal in the media black Americans are often thought of as having criminal tendencies and universe inherently violent with no actual basis on this perception forth from what is in the entertainment industry.Another ethnic group that is often maligned in movies and television shows are Asians. They are third estately associated as possessing the distinct inability to be understood, having a distinct inability in talk the English language, are in ownership of strange accents and strange association with all Asians as being of Chinese origin. As a result of their portrayal in popular media discrepancies occur in what people believe Asians to be and how they really are. get wind Issues The power of the media is such that people are slowly influenced by what they see. They choose to emulate even when that emulation leads to disastrous consequences. For adolescents the idea of what it meat to beautiful is based upon their impressions of what is being portrayed by the media, these days the image that the media has been espousing is the idea that being thin equates to being beautiful.This is shown through the numerous commercial, magazine and billboard models who are all nearly amaze thin and shallow faced. This has led to todays popular notion that being thin is in resulting in the numerous cases of ingest disorders of adolescents who are desperate to look thin in order to step up beautiful in other peoples eyes (Kendrick 2008). The popularity of dieting is such that based on studies that have been conducted ennead out of 10 people have tried dieting in the then(prenominal) in order to lose weight.This obsession with dieting is due to constant references to it via popular media either through magazine articles, situation comedy characters and even models quoted during interviews. It is a fact that the media has created the concept that in order for women to attract men they have to be beautiful and since the ide a being popularized by the media is that being thin makes you look beautiful a lot of women wind up dieting in order to conform to this image of sweetheart to attract a potential associate (Perez Cueto 2009).The media through its proliferation of programs, advertisements and articles that portray thin women as being beautiful and popular is in spades at fault for the growing number of adolescents who have been affect by eating disorders. Adolescents are at the age wherein they are easily influenced by whatever they see and hear. This results that they possess the need to be real by others and feel like they are needed.With the media showing that being thin means being popular and well accepted it is no wonder that cases of adolescent anorexia have risen. Conclusion While American pop culture and mass media does have a good side since it does support the proliferation of the American culture to other societies around the world the advantages do not outweigh the disadvantages. stilt media has actually caused a devolution in the way people think since they prefer the mind numbing effects of television than that of mental stimulation from books.That through the spread of popular culture misconceptions arose about the different ethnic groups out there which people believe as the truth due to their reliance on popular media. That people have been becoming lazier, more easily influenced and more likely to cause irreparable damage to their bodies due the influences that have affected their minds. In the end American pop culture and mass media while being immensely popular is also a source of immense deterioration of the common sense and intellect of society.