Classic Airlines Marketing Solution Essay Example | Topics and Well Written Essays - 2000 words

Classic Airlines Marketing Solution - Essay Example The firm’s marketing plans are currently based on the Classic Rewards Program; however, the performance of this scheme has been significantly declined in 2005, compared to 2004; the relevant decrease has reached a percentage of 20% within just one year. The firm has set the return of its loyal customers, meaning especially the frequent fliers, as one of its priorities related to its marketing plans. Emphasis is also given to the enhancement of membership in the Classics Reward scheme; since last year, the membership in the above scheme has been reduced at least by 20%. Another priority of the firm’s marketing plans is the following one: the above plans should address customer needs and they cannot be aligned only with organizational culture, as until now. At this point, reference should be made to the following fact: the firm’s marketing plans have to be within a specific budget; in fact, for this year, the cost of these plans needs to be reduced by 15% so that t he firm’s targets in terms of its profitability are achieved. The development of effective marketing plans in Classic Airlines has been delayed due to a series of factors, related both to the firm’s internal and external environment. More specifically, internally the firm’s marketing department has to face the following pressures: a) the costs of the organization are still at a high level; the efforts made in the past for limiting these costs have not been particularly successful. As a result, the marketing department has been asked to keep its budget at low levels.... The firm has set the return of its loyal customers, meaning especially the frequent fliers, as one of its priorities related to its marketing plans. Emphasis is also given to the enhancement of membership in the Classics Reward scheme; since last year, the membership in the above scheme has been reduced at least by 20%. Another priority of the firm’s marketing plans is the following one: the above plans should address customer needs and they cannot be aligned only with organizational culture, as until now. At this point, reference should be made to the following fact: the firm’s marketing plans have to be within a specific budget; in fact, for this year, the cost of these plans needs to be reduced by 15% so that the firm’s targets in terms of its profitability are achieved. 2.2 Obstacles of the marketing department – internal and external pressures The development of effective marketing plans in Classic Airlines has been delayed due to a series of factors, related both to the firm’s internal and external environment. More specifically, internally the firm’s marketing department has to face the following pressures: a) the costs of the organization are still at high level; the efforts made in the past for limiting these costs have not been particularly successful. As a result, the marketing department has been asked to keep its budget at low levels, as possible, so that no turbulences are caused in the firm’s daily operations; in fact, the firm’s chief of marketing has been notified that a reduction of at least 15% should be made in regard all the firm’s marketing plans from now on; b) the views of the firm’s Chief Marketing officer in regard to the strategic priorities of the firm in terms of marketing seem to be opposed with the relevant

What negotiating capabilities and negotiation strategies that a Essay

What negotiating capabilities and negotiation strategies that a company or an organization has to develop to deal with global recession in 21st century - Essay Example This is because how organizations negotiate has an impact on the bottom line of the company. The model of the corporation as a barging entity is not new, but remains relatively under utilized. There may be numerous negotiations to be done, being undertaken at any given point in time at the same time2. The importance of these deliberations collectively may be very significant, yet organizations continue to handle each one individually, without any metrics, governance and or standard process for success in place. So as to achieve some leverage in these hard economic times occasioned by the recession, it’s important to put in place some guiding principles such as demanding that all negotiations in excess of a given amount should apply the corporate negotiation tactic and supporting tools3. It’s also important that all purchasing and sales personnel should be trained in both basic and advanced negotiation

Proposal to use mobile application health to help or support Research

To use mobile application health to help or support disability patients in Saudi Arabia. Or how to use technology to help or support disability patients in saudi arabia - Research Proposal Example 89). These developments on the other hand require government interventions so as to be legally implemented and supported. Trying to determine how many people are disabled can be difficult because it is problematic to determine the level of disability as the means of data collection and the definition varies from country to country. Disability is a key problem for the Saudi Arabian healthcare area. Information concerning the cases and frequency of impairment, disability, and socio-demographic features of persons with disabilities are rare and inadequate since the real weight of disability is also mis-calculated. Guidelines and regulations have reinforced the equivalent privileges and rights of disabled individuals, but fruitless application of these regulations has resulted to a gap amongst the proposed goals and the real services provision. Evidently, more examination is required to plot for applicable management platforms, effective employment of basic inhibition strategies, and correct distribution of health facilities in this region. There are applications that have been made to carter for people wi th disabilities, for instance, Prologue2Go, which is a text-to-speech application that helps people with speech disabilities. Enabling disabled people to download applications to smartphones or tablet PCs means having smaller and convenient equipment to store much of what you require than having many pieces of a stand-alone-equipment (Mitchell, 2012, p. 9). This makes it more effective, efficient and, cheaper for people with disabilities to perform various tasks. Mobile technology can also help to remove the stigma in these challenged persons. Before the introduction of smart phones, disabled persons used a lot of instruments to help them in seeing. To achieve this, they needed to carry a magnifier, a money recognition device and a screen

Pulmonary Embolism Essay Example | Topics and Well Written Essays - 1000 words

Pulmonary Embolism - Essay Example The clots can break free, travel to the lung, and block an artery. The condition can uncommonly be caused from fat escaping from fractured bone marrow or from amniotic fluid during childbirth. With a large clot, or many number of clots, pulmonary embolism can cause death. The process by which a pulmonary embolism forms, begins in the blood stream. Blood flows from the right side of the heart to the lungs where it picks up oxygen. The heart pumps this oxygen-rich blood through arteries delivering it to various parts of the body after which it enters another network of veins. The veins carry the now oxygen-poor blood back to the heart, which pumps the blood to the lungs to pick up oxygen again. A blood clot forming in a vein, commonly a deep vein in the leg, can travel with the blood flow back to the lungs and become lodge there.This leads to pulmonary embolism. When the lung arteries become blocked by a blood clot, high blood pressure in the lungs may occur. This results in the heart having to pump harder than usual. A continually overworked heart may enlarge and may eventually fail to function. A large pulmonary embolism can result in failure of both the lungs and heart. However, the sooner a physician can diagnose and treat the condition, increases the chances of surviving a pulmonary embolism. The symptoms of pulmonary embolism differ widel... The symptoms of pulmonary embolism differ widely and often resemble those of other conditions; the classic signs include sudden shortness of breath, chest pain and a cough that produces blood-streaked sputum. Breathing may be very rapid and breathing deeply may cause severe chest pains. Other symptoms include increased pulse rate, dizziness, and fainting. Pulmonary infarction may result if there is a lack of blood flow to the lungs causing some lung tissue to die. In addition the patient may also cough up blood-stained phlegm, have sharp chest pains, and fever. The skin may turn a bluish color from a lack of oxygen when the larger vessels of the lungs are blocked. Chronic pulmonary embolism, where small blood clots deposit themselves in the lungs repeatedly over time, will cause shortness of breath, swelling of the leg and all round weakness (MayoClinic 2006). Risk factors for a pulmonary embolus include: Prolonged bed rest or inactivity (including long trips in planes, cars, or trains), Oral contraceptive use, Surgery (especially pelvic surgery), Childbirth, Massive trauma, Burns, Cancer, Stroke, Heart attack, Heart surgery, Fractures of the hips or femur A blood clot is the first factor towards pulmonary embolism and one that forms in a vein is called a thrombus. A blood clot is a plug of platelets enmeshed in a group of red blood cells and fibrin. Blood clots usually develop to help stop bleeding an injury, but sometimes form without reason. A clot that develops in one part of the body and travels in the bloodstream to another part of the body is called an embolus. Sometimes other substances, such as pieces of a tumor, globules of fat from fractured bones or air bubbles, may enter the bloodstream and become an embolus that blocks arteries. A vein in the leg or

SGT Rome award Essay Example | Topics and Well Written Essays - 250 words

SGT Rome award - Essay Example His unparalleled ability to multi-task and achieve outstanding results were truly invaluable to daily operations in the detachment. SGT Rome effectively demonstrated strong leadership and sound judgment on assignments by coordinating and advising the Commander on measures of efficiency and effectiveness on all products and product concepts. SGT Rome in many ways was the glue that bonded the three teams to remain cohesive for the purpose of accomplishing their mission. He is a person who can be relied upon and works without supervision. SGT Rome’s dedication to the mission and unwavering passion for his soldiers is an attribute that cannot be denied. His actions are in keeping with the finest traditions of the military service and reflect distinct credit upon himself, the nation and the United States army. Bibliography Hastings, M. (2011) â€Å"Another Runaway General: Army Deploys Psy-Ops on U.S. Senators†. Rolling Stone

Global Marketing Essay Example | Topics and Well Written Essays - 3750 words

Global Marketing - Essay Example This research will begin with the statement that organizations, which are operating in any industrial sectors including in the sector of Information Technology (IT), would want to expand their operations into foreign territories due to various factors. That is, organization could think about entering foreign markets if they have achieved optimal success in the home market, or due to heightened competition or saturation in the home market, or due to good opportunities in the foreign market, etc, etc. Whatever is the motivation for the firms to enter foreign territories, it is paramount on the part of the organization to study the foreign market in an in-depth as well as extensive manner. Various factors will be at ‘play’ in those foreign markets, and those factors will either aid the entering organization or will pose a major challenge to the organization. These factors will be visible both in the macro as well as in the micro environment of the organization. In the macro -environment, factors including political, social, cultural, economic, etc., could impact the entering organization. In the micro or in the immediate environment of the firm, market factors including competitors, recent trends, etc., will impact the organization. After analyzing these factors, the firms have formulate a set of objectives, so they have can have a clear path, regarding what to achieve and how to achieve those objectives. The next key process is analyzing the various entry modes and finding out the best entry mode. The firms should also plan out the marketing strategies that have to be implemented in the entering countries before-hand, so they can aptly reach their products or services to the intended customers. All these key processes will be applicable to our software development firm as well. Our company is a medium sized software firm developing software for applications in many sectors particularly electronics and communications sector. In our home operations in U K, we have around 2000 employees working in our various offices in number of cities. We are achieving optimal success and good profits in the UK market, but still some competition is emerging. Although, we can aptly fight the competition, with the intention to grow further, we are looking at foreign expansion. So, after achieving great success in the UK market, our firm has decided to broaden our horizons and target, initially the two foreign markets of Brazil and India. This report will first do an environmental audit of both the countries through the PESTEL and Porter’s Five Forces tool, and by focusing on the market as well as the competitors. Secondly, the report will set the SMART global marketing objectives for going international, then will discuss about the entry modes, finally ending with the discussion about the marketing strategies that has to be implemented for optimal success. Environmental Audit Every market or country including Brazil and India has certain uniq ue or common political, social and economic conditions, along with different clients’ base, consumer behaviour and competitors. These distinct aspects could aid as well as impede the organisations’ entry into that particular market as well as the resultant success. So, understanding and analyzing these aspects behaviour in relation with the product or service is a key necessity. Based on this analysis only, the marketing strategies need to be formulated, so that organisation can reach maximum customers, entice them and importantly build long-term relationship, thereby retaining them. As the above mentioned country specific aspects need to be mainly analyzed in relation with the product that is going to be launched, the product’s profile should ‘fit’ with the consumer of that particular market. Although, it applies to all product range, it is of utmost importance to the firms dealing in the IT sector. So, from the above understanding, it is clear tha t, the macro and the micro environment for the software firms as well as the consumer behaviour in the Brazilian and Indian market has to be analyzed, based on

Multiple Intelligence Theory Essay Example for Free

Multiple Intelligence Theory Essay Many students choose to attend APUS because the University fosters differing educational styles and empowers the students through education. The Student Handbook states, â€Å"The University System fosters an environment that promotes a life of learning for its constituents and uses feedback from its participants and supporters to improve the quality of its teaching, learning, and support†¦ The University System anticipates and adapts to its changing environment and responds to the needs of the organization and its constituencies in manners both appropriate and timely. † In the beginning of College 100, students are introduced to the different learning styles and the theory of multiple intelligences. By becoming familiar with other students learning styles and exploring the multiple intelligences students became more tolerant towards others and were able to strengthen their learning power. Being familiar with multiple intelligence theory, knowing the different learning styles, utilizing appropriate classroom methods, and exploring the interdisciplinary classroom will empower students towards a lifetime of learning. Recognizing the multiple intelligence theory is the first step in capturing the different learning styles. â€Å"Howard Gardners multiple intelligence theory (Gardner, 1993) proposes the idea that we all have various levels of intelligence across a range of intellectual areas† (Pritchard, 2008). The concept that people learn in different ways, and perceive and learn by different methods is what makes up the theory of multiple intelligences. There are at least nine different intelligences in which people display in varying ways (Pritchard, 2008). The styles are as follows: linguistic, logical/mathematical, musical, spatial/visual, kinesthetic, interpersonal, intrapersonal, naturalistic, and existential (Pritchard, 2008). Student’s particular academic strengths have a direct impact on how effective their learning will be for their overall education. When applying multiple intelligences to the classroom, it is very important to cater to all the types of learning styles. When discussing learning styles in the forums of College 100, every student had a different way of learning that especially worked for them. If every single assignment or activity in a classroom is slanted towards visual learning, then the students who are auditory or kinesthetic learners will be at a serious disadvantage. These students will not be able to express themselves or be able to conform to the teaching style if their learning needs are not met. â€Å"In planning for multiple intelligences, teachers consider the range of activities related to the content of the lesson and the intended learning outcomes will give a range of opportunities to the children’s different intelligence strengths† (Pritchard, 2008). It is very important for a teacher to introduce a range of activities and presentations in order to make the most out of multiple intelligences. A learning style is reflected by a students preferred method of learning, which is a direct result of their type of intelligence. It is irresponsible for a teacher to assume that all of their students will learn in the same manner. The four main styles of learning are visual, auditory, kinesthetic, and extrovert. Every style has strengths and weaknesses. It is crucial in the educational environment to exploit the student’s strengths and protect the weaknesses. A student’s self-worth and esteem can be very much tied up with their learning capability. Teachers must exhibit a range of teaching styles, so that their students learning styles will be compatible. â€Å"Diverse personalities impact relationships, motivation, and ease of learning in classroom and work environments. Where there are diverse personalities within groups, people generally prefer and choose to be with others who are similar to themselves; individuals may even dislike those who have different attitudes and behaviors from their own† (Richardson Arker, 2010). What Richardson and Arker are implying is that people of different personalities and learning styles tend to stick in the same groups. It would be to the benefit of everyone if individuals of different personalities and persuasions were put together in one group, that way the group will be more powerful and will benefit greatly from the input of everybody. A truly good teacher will ensure that they have designed their curriculum in such a way so that students learning needs are met. Classroom arrangements can be made so that individuals of similar temperaments are brought together in what is called compatibility scheduling. This arrangement will enhance the overall productivity of students as well as teachers† (Richard son Arker, 2010). As multiple intelligence theory has developed, advances in classroom methods have also been made. There are at least three different methods that combine multiple intelligence theory with learning styles in order to better the classroom environment. â€Å"Brain-based education supports the need to differentiate instruction† (Richardson Arker, 2010). Some studies in brain research have shown that there is such a thing as a left-brain and a right-brain. People can be left or right brain dominate, which largely determines the individuals learning style. â€Å"Collaborative learning is a method of teaching and learning in which student’s team together to explore a significant question or create a meaningful project† (Educational Broadcasting Corporation, 2004). This type of classroom learning will serve to help the entire group. The students and teachers will be able to pick out the roles that suit them best, thus serving the group to the best of their ability. Another method that is similar to collaborative learning is cooperative learning. In cooperative learning, â€Å"Students work together in small groups on a structured activity. They are individually accountable for their work, and the work of the group as a whole is also assessed. Cooperative groups work face-to-face and learn to work as a team† (Educational Broadcasting Corporation, 2004). Cooperative learning is becoming a very popular method. It uses individuals best qualities for the betterment of the group. By using these methods in the classroom learning becomes an active process and engages all types of learning styles. The Western world has divided education into blocks, and then further divided the blocks into disciplines. While convenient on paper, it is clear that education and disciplines overlap, the world is a fluid place. Interdisciplinary education is an approach that blends different disciplines and utilizes multiple intelligence theory and varying learning styles. â€Å"The exponential growth of knowledge in the twentieth century revealed how disciplinary cultures and perspectives could discourage inquiries and explanations that spanned disciplinary boundaries. Disciplines, it now seems clear, are powerful but constraining ways of knowing† (Lattuca, 2001). By breaking down the walls of the disciplines, students are empowered to use their differing learning styles. This will result in students having positive experiences with education. Students will then seek out a lifetime of learning, and encourage other to seek knowledge. Recognizing the theory of multiple intelligences and defining each student’s learning style will lead to success in education. By utilizing methods such as brain-based learning, cooperative learning, and collaborative learning teachers can empower students by giving them the educational method that works best for each individual. Combining all of these aspects yields the concept of interdisciplinary learning, leading to a lifetime of successful education, teaching, and learning. References Concept to Classroom: Course Menu. (2004). THIRTEEN New York Public Media. Retrieved December 2, 2012, from http://www.thirteen.org/edonline/concept2class/index.html Lattuca, L. R. (2001). Creating interdisciplinarity: Interdisciplinary research and teaching among college and university faculty. Nashville: Vanderbilt University Press. Pritchard, A. (2008). Ways of Learning [electronic resource]: Learning Theories and Learning Styles in the Classroom. Hoboken, NJ: David Fulton Publishers. Richardson, R., Arker, E. (2010). Personalities in the Classroom: Making the Most of Them. Kappa Delta Pi Record, 46(2), 76-81.